Australia’s First Job Share Speed Dating Night

June 23, 2016 in Jobs-Shared

Jobs Shared and Share My Job prove two heads really are better than one in finding a solution to the lack of flexibility and gender imbalance within advertising agencies

We decided to join forces with Share My Job to take action by creating Australia’s first job share speed dating event, specifically for advertising creatives this time, but with more to follow. We believe job sharing can help solve the advertising industry’s gender imbalance and flexibility problems. We had such a great night and with such great feedback from those that attended we will be running more in the near future.

People who attended the event had all their questions answered and more on how job sharing works and what makes for a good job share partnership. They then had the opportunity to “speed date” potential job share partners. The speed dating was a big success, bringing to life the Jobs Shared website. We’re looking forward to running similar events in other industries soon.

When we read that 43% of female creatives who have left agencies are leaving to find a better work life balance, we decided to offer a solution. Diversity is important in any profession, but especially in an industry built on creativity, influencing what we believe and how we behave in relation to the services we use and products we consume. A study by EY shows that after competitive pay and benefits the top things employees say are very important in a potential job are: ‘being able to work flexibly and still be on track for a promotion’ which was tied with ‘working with colleagues, including my boss, who support my efforts to work flexibly’. So job sharing seemed like the perfect fit.

Unfortunately advertising has failed to adapt to changing workplace behaviour and its lack of flexible work practices has started to impact its ability to retain staff, especially its top female talent, and is now showing signs of struggling to attract top graduates into the industry. Innovative ways of working are emerging through new tech-enabled collaboration tools like Slack and the advertising industry simply isn’t keeping pace with such changes in how we live and work. Part time positions simply do not exist in ad agencies, in part, due to increasingly tight deadlines; but by not providing the flexibility required to accommodate those who do more than just work, the industry will struggle to attract and retain not just women, but the best millennial talent, who’ll seek opportunities for creativity elsewhere.

Job sharing teams will provide agencies two creative minds for the price of one, while allowing agencies to offer their staff the flexibility to do whatever it is they want and need to do outside of work. These job share creatives will be less likely to burn out, will be highly productive employees and be more likely to stay. Job sharing is a win-win solution for flexibility; especially in an industry where we all know two heads really are better than one.

If you’re interested in having a job share speed dating event for your industry get in touch by emailing us on info@jobsshared.com.au.