March 3, 2017 in Jobs-Shared

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The theme for this year’s International Women’s Day is ‘Be Bold For Change’. And change is what we need to achieve gender equality. So this year I’ve interviewed some amazing women who I believe embody this theme!


Alanna and Jade founders of Femeconomy

What was the catalyst for starting Femeconomy?

JADE: Reading that women make 85% of consumer purchase decisions was the catalyst for Femeconomy. I knew so many other statistics about gender equality and diversity, but this was the first time I’d encountered that one. I immediately saw potential to use womens’ tremendous purchasing power as a force to accelerate gender equality.

If women only knew which brands supported women, they could choose to purchase from those companies. Consumer activism but for the purpose of gender equality, and to complement existing top-down strategies. If we can do it for caged eggs surely, we can do it to advance gender equality.

Where to start? In this order: (1) document my idea (2) Find a Co-Founder – luckily I have this brilliant sister-in-law with an international Marketing skillset who agreed to join me on this adventure (3) pull our business plan together over a weekend (4) quit our jobs and (5) launch Femeconomy in September 2016 with over 2,000 consumer brands, over 700 of which meet our criteria of at least 30% female board or 50% female ownership.

What are you doing to Be Bold For Change?

ALANNA: Well, we both quit our corporate day jobs to pursue Femeconomy.com full time in an industry neither of us has previously worked in. I think working without a safety net or organisational support structure has helped us both to be very bold and brave on a daily basis because we have to rely on ourselves. We have also set out to create a global brand. 5 months in, we are even more confident and courageous about the conversations we’re creating.

Now we ask ourselves “why wouldn’t they say yes?”, instead of “they might say no”! It’s a small but significant shift in mindset.


What can people do to support you with this?

Be informed via Femeconomy and shop brands with female leaders to create gender equality. The power is in your purse. In Australia alone during 2015-16 women spent $198.9 billion. Let’s use this economic lever to advance gender equality at a faster rate. It’s called The Femeconomy Effect. So many people have already found it easy to switch to Femeconomy brands. It’s your turn next.


Alanna (left) and Jade (right) founders of Femeconomy

Alanna (left) and Jade (right) founders of Femeconomy

Jade Collins – Mother, wife, daughter, determined dreamer. Lover of books. Background in Human Resources leadership in global organisations.

Alanna Bastin-Byrne – CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.





Steph Webster co-founder of Miss Collective


What was the catalyst for starting Miss Collective?

“Miss Collective was born out of the drive to empower personal success through inspiration, education and networking,” says co-founder Steph Webster. “Level Up takes our education program to the next level by connecting women with the right skills, mentors and advice to further their career in 2017.”

What are you doing to Be Bold For Change? 

The Level Up Conference aims to inspire women to further their careers. We want to see better female participate rates in our industry and help our women be more connected and engaged with their careers.
I’m also personally very committed to mentoring. I often get a reach out for coffee or advice from women I connect with through the industry or Miss Collective, and I really try to make sure I make time to meet with them or at least chat via the phone. I think it takes courage to reach out to someone and ask for help, so it’s important to reward that in the hopes they keep doing it. I always encourage people to meet with as many people as possible and ask advice or questions of those you admire and want to learn from. You can often come away with one key piece of advice just from one conversation and all it cost you was a phone call and a coffee.

What can people do to support you with this? 

We’d love to see some new faces at the Level Up conference on March 23! Details are available on our website www.levelupconference.com.au


Steph Webster

Steph Webster

Steph is a digital marketer, working in digital advertising for over 12 years at global digital agencies such as Isobar & Reactive/Accenture Interactive and now Client Services Director at Inlight. Steph is cofounder of Miss Collective, a female focused organisation aimed at lifting women up in their career through workshops, events and networking.


Bianca Hartge-Hazelman co-founder Financy


What was the catalyst for starting Financy?

I’ve been a financial journalist for a long time and love writing what I do, but on a personal note, I’ve had a bit of a calling to do more for women in general. My grandmother still can’t use an atm, my mother has gone through bouts of really struggling financially while raising four kids on her own, and now I’m about to have my third daughter. So I guess you can say I want to see real change in my generation and more women becoming financially independent and really understanding how to build wealth. I want a better future for generations, and of course all my girls.

What are you doing to Be Bold For Change?

Honestly, giving birth to my third daughter, so no guest speaking or lunches for me this year. But on a Financy note, we will be publishing inspirational content to help women around money for the week, not just for IWD. It’s not enough to just do something one day for marketing purposes, if you really want to be bold for change it starts today and continues for life.

What can people do to support you with this?

Subscribe to Financy, share our content, like us on social media and be part of the only place in Australia that collaborates on all things women and money.


Bianca Hartge-Hazelman

Bianca Hartge-Hazelman

Bianca Hartge-Hazelman is an entrepreneur and journalist who is renowned for her longstanding career covering financial and business news for some of Australia’s largest media companies. Her work has enriched publications – such as the Australian Financial Review and the Sydney Morning Herald, as well as programs – including Channel Nine’s Financial Review Sunday program. Over a 16year period, she has also worked for ABC Radio, ABC’s Stateline, Sky News, The Weather Channel, WIN News and the Finance News Network in Sydney.

Inspired by the desire to help women with money decisions, Bianca created the only place in Australia that is dedicated to women’s money matters – Financy – financy.com.au.




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